Director, Marketing & Communications
Saira is BTY's Director of Marketing and Communications with 10 years of industry experience. Saira joined BTY in 2009.
As the firm’s Director of Marketing and Communications, Saira leads BTY’s global team of creative and bid development talent to bolster the firm’s brand across multiple markets and in multiple languages. Saira is responsible for research, strategy, content and bid development, social media and corporate communications. In this capacity, Saira also integrates BTY’s marketing activities with the firm’s regional and service growth plans and business development efforts. With a versatile skillset practiced in corporate and not-for-profit environments, Saira is adept at finding the through lines between organizational goals and market expectations to facilitate strategic decision-making and tactical planning.
Why are you passionate about being part of BTY?
“I feel very privileged to be part of a company that continuously invests in ensuring I am growing as a professional and as a community member. The skills that I have learned and the networks that I have built at BTY have enabled me to actively give back to so many important causes. This truly is a team of people committed to a shared vision of success.”